The smart team at Qnami develops fundamental new technology using quantum mechanics. Their revolutionary microscope tips enable experts around the world to measure surfaces at a scale of detail which hasn’t been measurable before.

The young start-up company approached us to help them sharpening their brand identity and positioning to develop a consistent communication and message framework. They also asked us to shed some light on the different approaches to product brand architecture in relation to the corporate brand.

We guided them through three team workshops in which we elaborated their brand story, reason why, top values and unique personality. Based on that we came up with a framework of key messages targeted to different audiences which allows them to efficiently create consistent and effective communication across all media.

Right on time with the launch of their new product ProteusQ - a microscope system with artificial diamond tips - we went live with their new website in a new brand design: bold, right to the point and different than others in the market.

The micro images generated by their quantum technology serve as perfect brand imagery. They’re strong, intense and show the best example of their products and work.

Along with the website we created a set of useful presentation slides that serve as a template for future pitches, talks and customer information.