Sustainability is everywhere and it can create fatigue. In this 3-minute video, Sarah Martin, Sustainability and Brand Consultant, explains why sustainability is still important and what you can do to avoid using it as just another buzzword.

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Learn how social changes influence the way we do branding. What this means for a brand and how to use it as a chance for change and innovation.

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The worst thing a brand can do is posting a bland statement on every possible awareness occasion! Don’t be the bland brand, follow these principles to avoid brand washing.

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Wie beeinflussen soziale und kulturelle Faktoren das Handeln und Agieren von Unternehmen und ihren Marken? Das war das Thema meines Webinars als Soziologin und Markenspezialistin mit der Basler Kreativagentur Yellow.

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During an interview last week I was reminded of the huge potential the SDGs hold for businesses, both in their strategic and communicative work. No matter if you’re a small or larger company, we all should rely on the SDGs in our work more often.

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The Tesla logo looks like an uterus or a contraceptive hormone spiral to me. Not similar or like a visual reference – it’s the obvious undoubtable depiction of it. At least for me. I can’t believe they didn’t do it on purpose. They must have been aware of the similarity. Apparently, they didn’t.

How is that even possible?

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The relationship between brands and consumers is changing. What seemed important before Corona is essential now: Companies need to take a stand in order to be successful in future.

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Mit unserer frei verfügbaren Präsentationsvorlage und ein paar einfachen Tips und Tricks schnell und einfach Online-Arbeitsmaterial zusammenstellen.

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Kann Design dabei helfen, die Welt zu einem besseren Ort zu machen? Ja, und dafür müssen wir nicht zwingen bei einer NGO arbeiten.

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